Balancing search and display for digital display ads are important; marketers tend to look at the last search and attribute all of the effectiveness to this. This then disregards other marketing efforts, which establish brand value within the consumers mind. ComScore determined through drawing on data online, produced by over one hundred multichannel retailers that digital display marketing poses strengths when compared with or positioned alongside, paid search (Whiteside, 2016).[42] This is why it is advised that when someone clicks on a display ad the company opens a landing page, not its home page. A landing page typically has something to draw the customer in to search beyond this page. Things such as free offers that the consumer can obtain through giving the company contact information so that they can use retargeting communication strategies (Square2Marketing, 2012).[43] Commonly marketers see increased sales among people exposed to a search ad. But the fact of how many people you can reach with a display campaign compared to a search campaign should be considered. Multichannel retailers have an increased reach if the display is considered in synergy with search campaigns. Overall both search and display aspects are valued as display campaigns build awareness for the brand so that more people are likely to click on these digital ads when running a search campaign (Whiteside, 2016).[42]
While there are several platforms for doing this, clearly YouTube is the most popular for doing this. However, video marketing is also a great form of both content marketing and SEO on its own. It can help to provide visibility for several different ventures, and if the video is valuable enough in its message and content, it will be shared and liked by droves, pushing up the authority of that video through the roof.
Back in the ’90s, two students at Stanford named Larry Page and Sergey Brin started pondering how they could make a better search engine that didn’t get fooled by keyword stuffing. They realized that if you could measure each website’s popularity (and then cross index that with what the website was about), you could build a much more useful search engine. In 1998, they published a scientific paper in which they introduced the concept of “PageRank.” This topic was further explored in another paper that Brin and Page contributed to, “PageRank Citation Ranking: Bringing Order to the Web.”

This guide is designed for you to read cover-to-cover. Each new chapter builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.
I have to take my hat off to your content – not just for the tips you’ve given that have helped me with my websites, but for how clearly you can write. May I ask, what books or resources have inspired and influenced your writing and content creation the most? The two best books I’ve read so far to improve my writing are On Writing Well and Letting Go of the Words.
In the 2000s, with more and more Internet users and the birth of iPhone, customers started searching products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company. In addition, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain address.[12] These problems made marketers find the digital ways for market development.

People don’t share ads, they share stories. So try to approach your marketing videos like a storyteller. Sure, you may have a call to action (CTA) in your video that promotes a sale or encourages viewers to buy from you. But try to tell the story of the ways the viewer’s life will be improved with your product or how you’ll go about solving their problem.


"Convert" videos may include a webinar filled with tactical advice, product demos sent via email, landing page promotional videos, case studies, or more in-depth explainer and how-to videos. For example, while an "attract" video might provide a quick tip for nailing a sales pitch, a "convert" video could be an animated explainer video that breaks down the inbound sales methodology.
Mobile advertising is ad copy delivered through wireless mobile devices such as smartphones, feature phones, or tablet computers. Mobile advertising may take the form of static or rich media display ads, SMS (Short Message Service) or MMS (Multimedia Messaging Service) ads, mobile search ads, advertising within mobile websites, or ads within mobile applications or games (such as interstitial ads, "advergaming," or application sponsorship).[24]:23 Industry groups such as the Mobile Marketing Association have attempted to standardize mobile ad unit specifications, similar to the IAB's efforts for general online advertising.[49]
He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger. Learn More

On the other hand, all of the results for the PageRank engine (aside from a single secondary listing) link to the homepage of major American universities. The results are much more logical and useful in nature. If you search for “university,” are you going to want the homepages for popular universities, or random subpages from a sprinkling of colleges all over the world?


Replicating competitor’s backlinks is one of the smartest ways to find new link building opportunities and improve SEO. Get started by choosing your primary competitors, the websites that are ranking on the top 5 positions for your main keywords. If they’re ranking above you, it means they have a better link profile, and they have backlinks of higher quality. Once you’ve decide which competitors to spy on, you’ll have to analyze their backlinks.
Content is king. Your content needs to be written so that it provides value to your audience. It should be a mix of long and short posts on your blog or website. You should not try to “keyphrase stuff” (mentioning a keyphrase over and over again to try and attract search engines) as this gets penalized by search engines now. However, your text should contain the most important keyphrases at least once and ideally two to three times—ideally, it should appear in your title. However, readability and value are much more important than keyword positioning today.
2. Domain authority and page authority. Next, you should learn about domain authority and page authority, and how they predict your site’s search rankings. Here’s the basic idea; your site’s domain authority is a proprietary score, provided by Moz, of how “trustworthy” your domain is. It’s calculated based on the quantity and quality of inbound links to your website. The higher it is, the higher all your pages across your domain are likely to rank in organic search results. Page authority is very similar, but page-specific, and you can use it to engineer a link architecture that strategically favors some of your pages over others. Authority depends on the authority and volume of inbound links.
Heading tags. Always use H tags to optimize your content layout. Try and use variations on your keyphrases in some headings, too. Don’t repeat keyphrases in headings unless it’s absolutely necessary. (This doesn’t stop you from needing to repeat the keyphrase in the body of your content). H tags are HTML codes – you can find a link to HTML codes and how to use them at the end of this section.

SEO is an effective tool for improving the volume and quality of traffic to your website. Visitors are more likely to click on free organic listings than on paid listings. Our SEO strategies apply only the best and most current practices that focus on the use of great content development, content marketing, social media. All of these strategies combined result in the most effective use of best practices that drive long term ROI.
NGDATA helps brands in data-rich industries such as financial services, retail, telecom, media/entertainment, utilities and hospitality, to capitalize on emerging opportunities in their customer data and to drive profitable customer experiences by supercharging analytics and campaign efficiency. The company’s Intelligent Customer Data Platform (CDP) puts people at the centre of every business via Customer DNA, which continuously learns from customer behaviour and context in real time. NGDATA partners with companies around the world, including Belfius Bank, Innogy and Telenet, to drive digital transformations. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.
First, it’s important to know that not all backlinks are created equal. Those published on PR0 (“PR” stands for “page rank”—the “0” means the lowest value) sites offer very little weight in search; those published on PR9 (the highest page rank) sites offer very great weight in searches (in fact, a single backlink on a PR9 site might be enough to deliver top-three rankings for a keyphrase in some cases). Examples of high page rank sites include Wikipedia, the BBC, The New York Times, Mashable, etc.
Furthermore, advertisers may encounter legal problems if legally required information doesn't actually display to users, even if that failure is due to technological heterogeneity.[86]:i In the United States, the FTC has released a set of guidelines indicating that it's the advertisers' responsibility to ensure the ads display any required disclosures or disclaimers, irrespective of the users' technology.[86]:4–8
Backlinks are an essential part of SEO process. They help search bots to crawl your site and rank it correctly to its content. Each backlink is a part of a ranking puzzle. That`s why every website owner wants to get as much as possible backlinks due to improving website’s SEO ranking factors. It’s a type of citation or hyperlink used in the text. If a person says “to be or not to be,” he/she is citing Shakespeare’s character, Hamlet.
What a fantastic article! So excited to put these suggestions to “work”! Just a quick observation about #3 “Blogger Review”. As a blogger myself who often charges for reviews, I’d opt out of writing “I usually charge $X, but I’d be more than happy to send it over to you on the house.” No blogger with any klout would pay “you” to review “your” product, little less jump for joy in response to your “incredible” generosity. If someone sent me an email like this, I wouldn’t like it! Instead, I’d offer it up for free right off the bat, mentioning its value. Something like “We’d love to send you our new floor sanitizing kit worth $50.” Then add “All I’d ask is that you consider mentioning it on your blog or writing a review,” which, by the way, is a brilliant sentence to add. It’s a great way not to pressure or expect anything from the blogger (you’re not paying them after all!) + come across as humble & likeable at the same time. You’d be surprised at how many reviews & mentions we bloggers will happily give without compensation, to friendly folks with relevant products we like (even more so if they are local businesses!). Anyhow, those are my two cents! -Cristina
Your social marketing dollars are likely limited compared to Samsung's, and they are not meant to predict the future of social video, so you need to know what is happening right now. Some good news: According to the Toluna survey, people who did watch branded videos watched them in the most predictable locations: 43 percent said Facebook, 38 percent said YouTube, 18 percent said Instagram, and 13 percent said Twitter. Of those who stated a preference between video vs. text/still image ads, nearly 30 percent stated video, 18 percent stated text/still images, while 52 percent said they had no preference. Nearly half of the respondents said they had sought more information based on a video ad. So, yes, video is still part of the bet.

GoTo.com (renamed Overture in 2001, and acquired by Yahoo! in 2003) created the first search advertising keyword auction in 1998.[19]:119 Google launched its "AdWords" search advertising program in 2000[20] and introduced quality-based ranking allocation in 2002,[21] which sorts search advertisements by a combination of bid price and searchers' likeliness to click on the ads.[19]:123
As you begin creating videos, you’ll notice a key difference between scripts and your typical business blog post — the language. Video language should be relaxed, clear, and conversational. Avoid using complex sentence structures and eloquent clauses. Instead, connect with your audience by writing in first person and using visual language. Keep the language concise, but avoid jargon and buzzwords.
Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time football fan might search for [fifa], an acronym for the Fédération Internationale de Football Association, while a new fan might use a more general query like [football playoffs]. Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results. Google Ads provides a handy Keyword Planner34 that helps you discover new keyword variations and see the approximate search volume for each keyword. Also, Google Search Console provides you with the top search queries your site appears for and the ones that led the most users to your site in the Performance Report35.
Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This chapter will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company.
Web design is a very technical field that requires high literacy in many different kinds of software, including image editing and website architecture programs. A designer should be comfortable with computer “languages” like HTML and stay up to date on new technological developments. The designer is also an artist, so he or she should also have a firm grasp on aesthetics, visual continuity, and image composition.
As you begin creating videos, you’ll notice a key difference between scripts and your typical business blog post — the language. Video language should be relaxed, clear, and conversational. Avoid using complex sentence structures and eloquent clauses. Instead, connect with your audience by writing in first person and using visual language. Keep the language concise, but avoid jargon and buzzwords.
When I started our Internet marketing company 20 years ago, it was just me and a dream to grow. Today, we have 48 employees, all in-house, in Clifton Park, New York. The average employee has been with us for 6.21 years, and 10 of us have been here for more than 10 years. We have 298 years of combined work experience here. Compared to our Ninja army, I can’t believe that there’s a more experienced or tighter team of SEOs in the world. If you’re shopping around for a SEO company, know that IMN wins on experience and knowledge by far.
"News Feed Ads", also called "Sponsored Stories", "Boosted Posts", typically exist on social media platforms that offer a steady stream of information updates ("news feed"[38]) in regulated formats (i.e. in similar sized small boxes with a uniform style). Those advertisements are intertwined with non-promoted news that the users are reading through. Those advertisements can be of any content, such as promoting a website, a fan page, an app, or a product.
SEO often involves the concerted effort of multiple departments within an organization, including the design, marketing, and content production teams. While some SEO work entails business analysis (e.g., comparing one’s content with competitors’), a sizeable part depends on the ranking algorithms of various search engines, which may change with time. Nevertheless, a rule of thumb is that websites and webpages with higher-quality content, more external referral links, and more user engagement will rank higher on an SERP.
Structured data21 is code that you can add to your sites' pages to describe your content to search engines, so they can better understand what's on your pages. Search engines can use this understanding to display your content in useful (and eye-catching!) ways in search results. That, in turn, can help you attract just the right kind of customers for your business.

Our SEO professionals are all well-respected thought leaders in the space and have decades of combined experience and include the following credentials: Search Engine Workshop Certification, Google Analytics and Yahoo Certifications, PMP Certification, UNIX Certification, Computer Engineering degrees and MBA’s. Our SEO team members are acclaimed SEO speakers and bloggers. IMI’s SEO team members have been keynote presenters at Pubcon, SMX, SEMCon, Etail, and many more influential conferences.


Now, back to that webmaster: When reaching out, be friendly and introduce yourself. Tell this individual that he or she is linking to some resources that are no longer available. Always provide the exact location of the broken links, so they can be easily found. Give some alternatives to replace those links, including your own website. Try to be helpful, not greedy to get a backlink. Often, this method will work, but there will be cases when the webmaster will refuse to link back to you.
The whole thing is super user friendly. The UI is insanely great and intuitive. The Dashboard really does give you all the information you are seeking in one place and is perfectly built to show correlation in your efforts. I also like that I don't have to use 3 different tools and I have the info I need in one place. Competitor tracking is definitely a plus. But if I had to pinpoint the biggest USP it would be the use experience. Everyone I recommend this tool too says how great it looks, how easy it is to use, and how informative the information is. You guys hit the mark by keeping it simple, and sticking to providing only the necessary information. Sorry for the ramble, but I love this tool and will continue to recommend it.
If you're serious about finding your voice and discovering the secrets to success in business, one of the best people to follow is Gary Vanyerchuck, CEO of Vayner Media, and early-stage invest in Twitter, Uber and Facebook, has arbitraged his way into the most popular social media platforms and built up massive followings and often spills out the secrets to success in a highly motivating and inspiring way.

The SEO starter guide describes much of what your SEO will do for you. Although you don't need to know this guide well yourself if you're hiring a professional to do the work for you, it is useful to be familiar with these techniques, so that you can be aware if an SEO wants to use a technique that is not recommended or, worse, strongly discouraged.


Targeting, viewability, brand safety and invalid traffic: Targeting, viewability, brand safety and invalid traffic all are aspects used by marketers to help advocate digital advertising. Cookies are a form of digital advertising, which are tracking tools within desktop devices; causing difficulty, with shortcomings including deletion by web browsers, the inability to sort between multiple users of a device, inaccurate estimates for unique visitors, overstating reach, understanding frequency, problems with ad servers, which cannot distinguish between when cookies have been deleted and when consumers have not previously been exposed to an ad. Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary (Whiteside, 2016).[42] Another element, which is affected within digital marketing, is ‘viewabilty’ or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Brand safety is another issue of whether or not the ad was produced in the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem (Whiteside, 2016).[42]

Our Website Design & Development team has the skill and creativity to take your vision and translate that into an amazing interactive experience. Our designers and usability experts use best practices for combining amazing designs with an effective user experience. Our web developers and SEO developers work together to create websites that have both aesthetic appeal and SEO friendly code structure. Our proprietary methods for SEO website development will ensure that you hit the ground running upon launch!


Bottom line, overall strategy and data should drive your video marketing strategy. First, plan a solid strategy to develop video(s) for each level of your sales funnel. Outline the content and goals of each individual video. Determine what metrics will best determine a video’s success. Then, test. Analyze. Tweak your videos (and their deployment), when necessary. Work to make them more effective. And whatever you do, do do video; in 2017 and beyond, it’s the cornerstone of your brand’s marketing efforts.
Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.
Another example when the “nofollow" attribute can come handy are widget links. If you are using a third party's widget to enrich the experience of your site and engage users, check if it contains any links that you did not intend to place on your site along with the widget. Some widgets may add links to your site which are not your editorial choice and contain anchor text that you as a webmaster may not control. If removing such unwanted links from the widget is not possible, you can always disable them with “nofollow" attribute. If you create a widget for functionality or content that you provide, make sure to include the nofollow on links in the default code snippet.
Backlinks are an essential part of SEO process. They help search bots to crawl your site and rank it correctly to its content. Each backlink is a part of a ranking puzzle. That`s why every website owner wants to get as much as possible backlinks due to improving website’s SEO ranking factors. It’s a type of citation or hyperlink used in the text. If a person says “to be or not to be,” he/she is citing Shakespeare’s character, Hamlet.
Will you publish a miniseries about wine-making as you start your own micro-vineyard on YouTube? Users publish over 300 hours of video content hourly on the platform — often hailed as the granddaddy of video platforms. However, Facebook is on the rise with its video streaming. Remember that 49 percent of consumers connect with video streaming on Facebook.
A press release can serve double duty for marketing efforts. It can alert media outlets about your news and also help your website gain backlinks. But it can only build links effectively if executed properly. Only write and distribute press releases when a brand has something newsworthy or interesting to share Click & Tweet! . This strategy can gain links on the actual press release post as well as on the stories that media outlets write about it.

From these challenges, rise video marketing best practices. And it all comes down to strategy: If you want your video marketing to have results, then you must plan, test, analyze, and test again. Yes, the goal of your videos is to tell a story and engage your customers but, from a marketing perspective, your videos must also align to your sales funnel. What is the purpose of each video? Who is the audience? How does the video further your marketing goals?
After adding your main competitors into Monitor Backlinks, use the metrics provided to determine which links are worth replicating. Don’t fall into the trap of trying to replicate all of them. All sites have bad links, even Wikipedia. You should only replicate the links that have a good authority. While not always the case, usually the more complicated it is to get a backlink from a website, the higher value it will have.
After that, you need to make a choice about how to construct an online presence that helps you achieve that goal. Maybe you need to set up an e-commerce site. If you’re interested in publishing content to drive awareness and subscribers, look into setting up a blog. A simple website or landing page with a lead capture form can help you start developing your brand and generating traffic. A basic analytics platform (like Google Analytics, which is free) can help you start to measure how you are tracking towards your initial goal.
At IMI, we have the ability to incorporate Affiliate Marketing into any integrated digital marketing campaign in order to push product sales and drive revenue. We believe that this is just one piece of the digital puzzle however. Affiliate campaigns can incorporate many aspects of digital marketing including web design and development, display, paid search, conversion optimization, and SEO.
It’s not a secret that Google appreciates business citations and listings. They are a part of its search algorithm. It’s a strong fact that must make you choose business links for your SEO campaign. The other benefit is that because of them you can receive unoptimized and DoFollow links. These links can guarantee trustworthy neighboring of your site that will attract Internet users and clients. Google considers these platforms as trustworthy and knows that they attract other business clients. In other words, almost all of them are accepted as 100% relevant.
Probably the most creative thing I’ve ever done was wrote a review on a restaurant (The Heart Attack Grill) that was hilarious, emailed it to the owner. He loved it so much he posted it on FB and even put it on his homepage for a while. I got thousands of visitors from this stupid article: https://www.insuranceblogbychris.com/buy-life-insurance-before-eating-at-heart-attack-grill/
×