8. Technical SEO. Technical SEO is one of the most intimidating portions of the SEO knowledge base, but it’s an essential one. Don’t let the name scare you; the most technical elements of SEO can be learned even if you don’t have any programming or website development experience. For example, you can easily learn how to update and replace your site’s robots.txt file, and with the help of an online template, you should be able to put together your sitemap efficiently.


There are several factors that determine the value of a backlink. Backlinks from authoritative sites on a given topic are highly valuable. If both sites and pages have content geared toward the topic, the backlink is considered relevant and believed to have strong influence on the search engine rankings of the web page granted the backlink. A backlink represents a favorable 'editorial vote' for the receiving webpage from another granting webpage. Another important factor is the anchor text of the backlink. Anchor text is the descriptive labeling of the hyperlink as it appears on a web page. Search engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a webpage. Anchor text and webpage content congruency are highly weighted in search engine results page (SERP) rankings of a webpage with respect to any given keyword query by a search engine user.
Instead of us go on and on about how good we are, why don’t we turn the tables and talk about you? What’s in it for you? What do you get out of working with one of the top SEO companies in the world? In a nutshell, you get to build a better online marketing strategy and implement only the most effective methods for reaching your business financial growth goals.

Excellent post! I’m reasonably savvy up to a certain point and have managed to get some of my health content organically ranking higher than WebMD. It’s taken a long time building strong backlinks from very powerful sites (HuffingtonPost being one of them), but I am going to take some time, plow through a few beers, and then get stuck into implementing some of these suggestions. Keep up the great work amigo. Cheers, Bill
White balance tells your camera the color temperature of the environment you’re shooting in. Different types of light have different colors. For example, incandescent bulbs (like what many people put in a lamp) have a very warm color. The florescent lights (if you’re reading this in an office, look up) are a little bit cooler. Daylight is cooler yet. Before you begin shooting, you have to adjust your camera’s white balance according to your setup.
Shifting the focus to the time span, we may need to measure some "Interim Metrics", which give us some insight during the journey itself, as well as we need to measure some "Final Metrics" at the end of the journey to inform use if the overall initiative was successful or not. As an example, most of social media metrics and indicators such as likes, shares and engagement comments may be classified as interim metrics while the final increase/decrease in sales volume is clearly from the final category.
Writing blog posts is especially effective for providing different opportunities to land on page one of search engines -- for instance, maybe your eyeglass store’s website is on page three of Google for “eyeglasses,” but your “Best Sunglasses of 2018” blog post is on page one, pulling in an impressive amount of traffic (over time, that blog post could also boost your overall website to page one).
Organic SEO's flip-side offers up a paid method for marketing on search engines like Google. SEM provides an avenue for displaying ads through networks such as Google's Adwords and other paid search platforms that exist across the web throughout social media sites like Facebook, Instagram and even video sites like YouTube, which, invariably, is the world's second largest search engine.
Internet usage around the world, especially in the wealthiest countries, has steadily risen over the past decade and it shows no signs of slowing. According to a report by the Internet trend investment firm Kleiner Perkins Caulfield & Byers, 245 million people in the United States were online as of 2011, and 15 million people connected for the first time that year. As Internet usage grows, online commerce grows with it. This means that more people are using the Internet with each passing year, and enough of them are spending money online to impact the economy in significant ways. (See also E-Commerce Marketing)
As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to use it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.
It’s important to note that you don’t always have to start from scratch. You can start with what’s already working for you from a content perspective and turn it into a video. Try finding a popular blog post and creating a content teaser to share on social to drive traffic back to your website. Check out our Blog Teaser storyboard template for inspiration.
The development of digital marketing is inseparable from technology development. One of the key points in the start of was in 1971, where Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different machines.[8] However, the more recognisable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computer was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker.[9] This kind of databases allowed companies to track customers' information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not so efficient.
One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[53] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's search engine results page.[54]
As of October 2018 almost 4.2 billion people were active internet users and 3.4 billion were social media users (Statista). China, India and the United States rank ahead all other countries in terms of internet users. This gives a marketer an unprecedented number of customers to reach with product and service offerings, available 24 hours a day, seven days a week. The interactive nature of the internet facilitates immediate communication between businesses and consumers, allowing businesses to respond quickly to the needs of consumers and changes in the marketplace.

In this new world of digital transparency brands have to be very thoughtful in how they engage with current and potential customers. Consumers have an endless amount of data at their fingertips especially through social media channels, rating and review sites, blogs, and more. Unless brands actively engage in these conversations they lose the opportunity for helping guide their brand message and addressing customer concerns.

Search engine optimization, or SEO, attempts to improve a website's organic search rankings in SERPs by increasing the website content's relevance to search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization a moving target for advertisers.[51][52] Many vendors offer SEO services.[24]:22


Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty, a la Penguin. Also, don’t do anything shady or unnatural to create backlinks, like asking a site to put a link in the footer of every page on their site.

A text ad displays text-based hyperlinks. Text-based ads may display separately from a web page's primary content, or they can be embedded by hyperlinking individual words or phrases to advertiser's websites. Text ads may also be delivered through email marketing or text message marketing. Text-based ads often render faster than graphical ads and can be harder for ad-blocking software to block.[50]
It’s important to note that you don’t always have to start from scratch. You can start with what’s already working for you from a content perspective and turn it into a video. Try finding a popular blog post and creating a content teaser to share on social to drive traffic back to your website. Check out our Blog Teaser storyboard template for inspiration.
Content is king. Your content needs to be written so that it provides value to your audience. It should be a mix of long and short posts on your blog or website. You should not try to “keyphrase stuff” (mentioning a keyphrase over and over again to try and attract search engines) as this gets penalized by search engines now. However, your text should contain the most important keyphrases at least once and ideally two to three times—ideally, it should appear in your title. However, readability and value are much more important than keyword positioning today. 

The most valuable links are placed within the main body content of the site. Links may not receive the same value from search engines when they appear in the header, footer, or sidebar of the page. This is an important factor to keep in mind as you seek to build high-quality backlinks. Look to build links that will be included in the main body content of a site.
Backlink is a link one website gets from another website. Backlinks make a huge impact on a website’s prominence in search engine results. This is why they are considered very useful for improving a website’s SEO ranking. Search engines calculate rankings using multiple factors to display search results. No one knows for sure how much weight search engines give to backlinks when listing results, however what we do know for certain is that they are very important.
CPC (Cost Per Click) or PPC (Pay per click) means advertisers pay each time a user clicks on the ad. CPC advertising works well when advertisers want visitors to their sites, but it's a less accurate measurement for advertisers looking to build brand awareness.[63] CPC's market share has grown each year since its introduction, eclipsing CPM to dominate two-thirds of all online advertising compensation methods.[24]:18[62]:1

Search Engine Optimization

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